

In 2017, Palo Alto Networks announced Logging Service, a cloud-based service allowing customers to amass their own data for machine learning and data analytics. The company expanded over the years, offering a wide selection of enterprise cybersecurity services beyond its original next-generation firewall offering, such as Traps endpoint protection and Wildfire malware prevention. By 2018, the organization had 20 members including Cisco, Check Point, Juniper Networks, and Sophos. In 2014, Palo Alto Networks founded the Cyber Threat Alliance with Fortinet, McAfee, and NortonLifeLock (formerly known as Symantec), a not-for-profit organization with the goal of improving cybersecurity "for the greater good" by encouraging collaboration between cybersecurity organizations by sharing cyber threat intelligence amongst members. It remained on the NYSE until October 2021 when the company transferred its listing to Nasdaq. The company debuted on the NYSE on July 20, 2012, raising $260 million with its initial public offering, which was the 4th-largest tech IPO of 2012. In 2019, they were named a leader in the Gartner Magic Quadrant for Network Firewalls for an 8th year in a row. Starting in 2011, Gartner began listing Palo Alto Networks as a leader on its enterprise firewall Magic Quadrant.

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In particular, the publication defined this next-generation firewall as containing (in addition to the full capabilities of both traditional firewalls and intrusion prevention systems): Support for in-line deployment without disrupting network operations, application awareness and full stack visibility allowing for fine-grained detection and control of applications, extra-firewall intelligence, and upgrade paths. In contrast to traditional firewalls of the time which relied on simple rules such as port numbers and protocol to block traffic, the authors stated that next-generation firewalls should operate on and inspect all layers of the network stack and be intelligent enough to block threats independently of port numbers or protocols used.

In 2009, Gartner released a publication defining the next-generation firewall. In 2007, the company produced and shipped its first product, an advanced enterprise firewall, which it branded the world's first "next-generation firewall". Zuk created Palo Alto Networks with the intention of solving a problem enterprises were facing with existing network security solutions: the inability to safely enable employees to use modern applications, which entailed developing a firewall that could identify and provide fine-grained control of applications. Palo Alto Networks was founded in 2005 by Israeli-American Nir Zuk, a former engineer from Check Point and NetScreen Technologies, and was the principal developer of the first stateful inspection firewall and the first intrusion prevention system. ( April 2019) ( Learn how and when to remove this template message) Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This section contains content that is written like an advertisement.
